Sam Francis lithograph "Swatch"

Sam Francis. "Swatch". Sold framed.
Lithograph by Sam Francis, printed by Mourlot for the release of the Swatch Art Special watch (for which the artist himself created the design) and for the GALERIE GERALD PILTZER.
Dimensions with frame: 89.5 x 32.5 cm.

GALERIE GERALD PILTZER opened in the spring of 1992 on the Champs-Élysées, targeting new art audiences and building bridges to the business world.

GALERIE GERALD PILTZER After celebrating the Heroes of American Painting through its inaugural exhibition featuring works by Pollock, Rothko, Motherwell, Olitsky, Morris Lovis, and others, this gallery is a natural venue for this creation by Sam Francis, undoubtedly one of the pioneers of 20th-century art. Thanks to the 49,999 special SWATCH watches, he is poised to reach a young, passionate audience who may discover contemporary art through this industrial object.
The SWATCH ART collection has given rise to one of the most surprising sociological phenomena, sparking a genuine passion for the creations of artists as diverse as Valerio Adami, Pierre Alechinsky, Pol Bury, Cherif and Sylvie Defraoui, Keith Haring, Alfred Hofkunst, Not Vital, Mimmo Paladino, Kiki Picasso, Niklaus Troxler, Felice Varini, and Tadanori Yokoo. This creative tradition has become the hallmark of one of the great Western industrial success stories in the face of particularly fierce competition, and whose cultural advantage has proven essential. Thus, the presentation of the new SWATCH watches in a Champs-Élysées gallery, conceived as a challenge, aims to illustrate the enthusiasm generated by the success of this creative endeavor.

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